Kentucky Fried Lineker

Gary Lineker as Colonel Sanders

PepsiCo has launched a marketing campaign to mark the launch of its new Walkers MAX x KFC flavoured crisps and on-pack promotion offering a 2 for 1 KFC Meal with every pack.

A new TV ad plays on the resemblance between Walkers’ brand ambassador Gary Lineker and KFC’s Colonel Sanders.

It will feature heavily across TV, digital and social media until early April. Further activity includes Walkers’ first-ever TikTok Top View creative and a Twitter Spotlight takeover.

Matt Watson, Creative Director at PepsiCo, commented: “There are some things in life that, once you’ve seen them, just make perfect sense. KFC flavoured crisps – a no brainer, right? But something else we noticed was the distinct resemblance that our very own brand ambassador, Gary Lineker, has with Colonel Sanders himself.

“The new creative sets out to bring this almighty coincidence to the nation with one continuous take, capturing a moment in time where these two great brands come together in real life, finishing with the biggest of all – and it just makes perfect sense.”