FrieslandCampina’s premium milk drink Chocomel is gearing up for three months of promotional activity from 14 April, kicking off with a TV advert designed to raise brand awareness and increase penetration under the banner ‘Chocomel, Sharing Not Required’.
Featuring a man enjoying a can in the bath, the playful ad encourages adults to keep Chocomel just for them and carve out some time to indulge in a luxurious experience.
It is expected to reach 80% of UK adults eight times, attracting new shoppers and ensuring the brand remains front of mind with existing fans as the good weather approaches. Supported by digital activity across Facebook, Instagram, TikTok and Youtube, the ad will air on ITV, Sky, C4, and video on demand throughout spring and into summer.
Within retail, the advert will be supported with FOS shippers, at fixture POS, in-depot takeovers and additional on-site digital and programmatic advertising.
Gabriella Sudall, Marketing Manager NPD at FrieslandCampina UK, said: “Currently, Chocomel is driving the growth of this category, growing 31% year-on-year and is worth £8m.
“Our latest investment ensures that Chocomel remains front of mind with those looking for a deliciously indulgent, premium drink.”
Chocomel is available in 250ml can and one litre carton formats. A cashew nut and pea milk formulation, Chocomel Plant-Based, is also available.
