Mars Wrigley has unveiled its first HFSS-compliant fruity confectionery product – Starburst Fruit Squares.
The new product will be available initially in Spar stores from 27 February with an RSP of £1 for a 25g pack.
Vegan-friendly Fruit Squares are made with real fruit (80% apple puree) and are high in fibre. They are available in two flavour variants, Fruit Mix (apple, strawberry, blackcurrant, and orange) and Tropical Mix (pineapple, mango, passionfruit and lemon).
Kerry Cavanaugh, Mars Wrigley Marketing Director, said: “As fruity confections are growing at +17% year-on-year, the Starburst brand is a perfect platform for Mars Wrigley’s first HFSS-compliant fruity confectionery venture, bringing an additional audience of 1.4 million to the sector.”
