Spar has entered the flavoured spirits market with the launch of an own-label raspberry-flavoured vodka.
Available now in 70cl bottles price-marked at £14.99, the new British-made spirit has been distilled five times and filtered three times for a smooth mouthfeel and clean, fruity flavour.
The launch is supported in-store with POS and graphics, internal and external communications, and digital comms.
According to Spar’s market research, raspberry vodka currently commands 37% of the flavoured vodka market.
Adam Georgiou, Senior Brand Manager for Own Label Beer, Wine, and Spirits at Spar UK, said: “We know this is a great, exclusive own-label product for our independent Spar retailers and stores as we move into the summer holidays.”
