SPAR cooks up Fitness Chef partnership

The Fitness Chef

SPAR is starting the new year with a bang by partnering with social media influencer Graeme Tomlinson – The Fitness Chef – for the month of January.

The partnership with myth busting, nutrition coach and personal trainer Tomlinson will see SPAR share nutritional advice and recipes over the month to help consumers start 2021 as they mean to go on.

Madeleine Blowing, Brand & Digital Executive at SPAR UK, said: “Our January lifestyle message aims to encourage a fresh and balanced start to the year at an affordable price. Our collaboration with Graeme Tomlinson, The Fitness Chef, and his introduction to our customers will enable them to be guided and educated on a balanced lifestyle. We will not only be utilising his breath of knowledge and expertise to drive sustainable goals, but we have also created a series of recipe videos showing some of The Fitness Chefs favourite meals, all featuring SPAR Brand products.”

Alongside recipes created exclusively for SPAR customers, Tomlinson will supply blog posts and content from his own social media channels, a Q&A session and provide a number of competitions for everyone to take part in.

Tomlinson commented: “Like SPAR, I want to show people that cooking tasty, nutritious food can be easy, cost effective and convenient.”