Cadbury reveals Easter NPD

Cadbury Easter 2021 new products

Mondelez has unveiled four new Cadbury products for Easter 2021.

The much-anticipated Cadbury Mini Eggs Bar (110g, RSP £1.49, cases of 20) is joined by an addition to the Cadbury Hollows range and two new shell eggs.

The Cadbury Dairy Milk Peter Rabbit White Oreo Hollow Bunny (100g, RSP £2.99, cases of 8) unites two powerhouse Mondelez brands, while tapping into the growth seen by white chocolate category, currently worth £179m.

The same could be said for the Cadbury White Oreo Easter Egg (220g, RSP £6, cases of six). Containing one egg, made from a creamy white chocolate shell with Oreo pieces, it targets shoppers looking to buy for family members aged 18-35.

This Easter will also see the introduction of the Cadbury Dairy Milk Fruit & Nut Easter Egg (302g, RSP £8, cases of 4), which offers one giant egg alongside three Fruit & Nut 49g bars. The launch taps into the 9.7% growth of the 94-year-old brand and is aimed at those buying for over-45s.

For further enquiries, retailers can telephone Mondelez on 0870 600 0699, email or visit