Unitas plans for profit with new ‘Focus On’ category guides

'Focus on' category guides

Unitas Wholesale has launched ‘Focus On,’ a new series of Plan for Profit mini category guides.

The first two editions include key insights and advice developed in partnership with Kellogg’s and Mondelez, on the ‘Healthy breakfast’ and ‘Mini seasons’ categories respectively. The guides are specifically designed for independent retailers and highlight the key opportunities that each mini category presents.

Plan for Profit Category Controller Tracey Redfearn commented: “The new Focus On guidance will serve to complement the portfolio of business tools we already make available to independent retailers regularly through Plan for Profit, providing key information they require to support them in meeting the needs of their customers and grow the specific categories that will be featured throughout the campaign.”

The first two editions of Focus On are available now at participating Unitas member wholesalers, and via the Plan for Profit website and app.

Unitas will launch more ‘Focus On’ guides throughout 2021.

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