Maynards Bassetts is once more asking the nation to ‘Set The Juice Loose’ through a new outdoor and digital campaign.
Running until mid-August, the campaign taps into the nostalgia of the sweet brand, with a focus on juiciness. Ads depict Wine Gums and Jelly Babies under attack from a series of figurines including a jouster, archer and diver. A series of humorous battle scenes show all three desperate to Set The Juice Loose.
Amy Lawson, Senior Brand Manager at Mondelez, said: “We are thrilled to bring a joyful twist to our Set the Juice Loose campaign this year. By putting the delicious taste of our sweets at the heart of the campaign visuals, we hope remind shoppers of the reason why Maynards Bassetts sweets are favourites – their juice!”
Retailers can visit SnackDisplay.co.uk for more information on the brand’s latest launches and product news.
