Mondelēz has announced the launch of Ritz Crisp & Thin, an ‘innovative, baked and light potato snack’, which the company hopes will create a new segment in the Crisps and Snacks category.
New Ritz Crisp & Thin will be launched on 11th May in four flavours – Cream Cheese & Onion, Sea Salt & Vinegar, Sweet Red Chilli and Sea Salt & Black Pepper. The product will be available in both 100g sharing bags (rrp £2.19) and 30g single bags (rrp 79p).
“Our strong brand heritage and 81 years of baking expertise, means we are uniquely placed to create a new savoury segment to expand savoury snacks within the UK,” said Rick Lawrence, Biscuits, Crisps and Snacks Category Lead UK&I at Mondelēz International. “This is the first launch of many geared up to explode savoury snacks in the UK”.
The launch will be supported by a £10m marketing campaign within the first seven months of launch, including high profile TV advertising, out of home, sampling and in-store activity.
