Coca-Cola European Partners has unveiled a new promotion to support its Relentless range of energy drinks, giving music fans the chance to win a DJ equipment package.
Running now until the end of October, the promotion will see three lucky winners get their hands on a complete home DJ kit from Pioneer DJ, including headphones, desktop speakers and a digital DJ controller. Ten runners-up will also receive a pair of headphones.
The competition is being promoted with in-store POS and via the brand’s digital platforms. Consumers can enter through the Relentless website, and retailers can request supporting POS – including posters, wobblers and barkers – from the CCEP Customer Hub Tools & Resources pages at cokecustomerhub.co.uk or on 0808 1 000 000.
Simon Harrison, Vice President of Commercial Development at CCEP GB, said: “Relentless has a long association with the music industry.
“We hope this new promotion with Pioneer DJ taps into Relentless fans’ love of music creation whilst helping retailers drive instore theatre and sales in the coming months.”