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Red Bull on-pack promo pits north against south

Red Bull 5G promo 4-pack

Red Bull has unveiled a limited-edition Gaming four-pack to publicise its eSports event, Red Bull 5G.

Red Bull 5G gives consumers the chance to demonstrate their button-pressing prowess by playing five different video games – hence the 5G. The finest gamers from the north of the country will take on the best the south has to offer in a national final. The overall winners will receive an all-expenses-paid trip to Japan.

The limited edition four-pack will be across Energy Drink, Sugarfree and £4.49 PMP from August 8th. The messaging on-pack and POS invites consumers to pledge allegiance to their region and battle it out to be crowned the best gamers in the country.

Each pack features a unique code to redeem online, which unlocks exclusive power-ups and in-game add-ons. With 25% of gamers consuming energy drinks whilst gaming, Red Bull says the on-pack promotion creates a “major opportunity” for retailers to engage shoppers.

Gavin Lissimore, Head of Category Marketing at Red Bull, commented: “By offering stand out on shelf linking back to the event, the limited edition packs will open up a major opportunity for retailers to drive rate of sale on Red Bull four-packs and attract its core audience of 18-24 year olds.”

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This website contains images and information relating to tobacco products. Please do not view if you are under 18 years of age.

This publication contains images and information relating to tobacco products. Please do not view if you are under the age of 18 years old.