Red Bull has unveiled Red Bull Air Mail, an on-pack promotion that lets shoppers gift a free 250ml 4-pack to friends and family.
Cardboard sleeves on promotional 250ml 4-packs have a postcard printed on the inside that consumers can send to someone in need of a lift. The recipient then enters a code online to redeem a 4-pack for themselves, to help them through the week “from Monday to Flyday”.
The promotion runs across 4-packs of both original and sugarfree variants.
With the value of its multipacks growing 40.6% in the last month, Red Bull said: “Now is the perfect time for retailers to stock up.”
The energy drink brand has responded to consumer trends and is aiming to drive a better understanding of Red Bull for multiple moments of need, identifying its four key moments of need as Sports & Fitness, Work & Study, Socialising, and Travel occasions.
Supported by an extensive in-store and digital marketing campaign, Red Bull Air Mail aims to leverage existing users to drive new multipack users, as well as maintaining 4-pack distribution and rate of sale, which in turn will contribute to the overall growth of the Sports & Energy Category.
For more information, retailers can email customerservice.uk@redbull.com.
