Pie brand Pukka has launched ‘Pukka for the people,’ a new campaign that encourages people to consume its range of products however and whenever they want.
The campaign is spearheaded by seven TV ads and runs from June through to September.
It is supported by digital audio and radio, along with social media.
Rachel Cranston, Head of Brand Strategy at Pukka, said: “Our new ‘Pukka for the people’ creative shines a light on the many ways our wide range of products can be enjoyed, inspiring Brits to tuck into Pukka products any way they please – hot or cold, at home or on-the-go.”
