Ginsters has launched a new £1.3m campaign that aims to driving awareness and build an understanding of the brand’s provenance and quality credentials.
The campaign stars the brand’s flagship product, the Cornish Pasty, and seeks to drive home the importance of quality comfort food when you need it most, with an ad that summarises Ginsters’ brand identity and Cornish heritage.
Featuring the brand-new strapline, ‘Ginsters. From A Land Where Comfort Matters,’ the ad runs throughout June across the ITV network, Channel 4, Channel 5 and Sky.
Emma Stowers, Marketing Director at Ginsters, said: “We want to find new ways to reacquaint the nation with the Ginsters brand. What better way than through demonstrating the great taste and warm comforting hug that a Ginsters Cornish Pasty can provide?”