Mini Babybel is running a fun, interactive back to school on-pack promo to give away 20,000 personalised lunchboxes to children across the UK. Children will be given the option to choose from one of the 10 pre-designs featured on a Mini Babybel micro site – or they can upload a picture of their choice to include on the lunchbox.
The seven week promo will run until the end of this month and was be supported by a national TV campaign to help maximise awareness of the promotion in the key sales period.
Mini Babybel will also be targeting mums by highlighting the high milk content of each cheese portion. Advertising will communicate the 98% milk content message to enhance trust in the brand and drive overall purchase frequency.
For more details www.bel-uk.co.uk