Babybel has launched a new marketing campaign, inspiring consumers to ‘Join the Goodness’ once again with its Babybel Snack Heroes.
The brand has spent more than £1m bringing Super-Bel, Big-Bel, Irresisti-Bel and Flexi-Bel back to screens in a new blockbuster ad, which is airing on TV and video-on-demand. The campaign also marks Babybel’s return to cinemas for the first time in five years.
Timed to coincide with the key back-to-school period, other campaign activities include shopper marketing, ecommerce, PR and social, and a website upgrade.
Limited-edition Babybel packs in x6, x10 and x12 nets featuring the new Snack Heroes are available now.
Ollie Richmond, Senior Brand Manager at Babybel, commented: “Our engaging new campaign is set to shine a spotlight on the goodness of Babybel, driving further appeal for the range, which long holds pole position as a lunchbox staple.
“Timed to coincide with the key back-to-school sales period and the anticipated rise in lunchbox occasions, retailers should set the scene for a star performance by maximising off shelf visibility, secondary sitings and meal deals to capitalise on the lunchtime occasion.”
