Birds Eye unveils major re-launch of chicken ranges

Birds Eye is undertaking the biggest ever revamp of its key ranges, kicking off with the introduction of twelve new and improved flavours to the Chicken Grills and Chargrills portfolios. All products will be given refreshed, bright packaging which will depict the delicious food and ingredients inside. All Grills will carry a “Sourced & Prepared With Care Guarantee” on-pack to highlight Birds Eye’s dedication to sourcing its chicken from carefully selected farms and only including the finest ingredients.

Julie Johns, Senior Brand Manager, Birds Eye commented:  “The new range not only includes more fantastic flavours, but also better quality ingredients for superior taste and improved packaging. With a dedicated TV campaign and point of sale programme to support the re-launch we’re confident consumer awareness will be high, leading to increased sales and a boost for the frozen category.”

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