Cookie brand Oreo has teamed up with gaming giant Xbox for a new promotion that seeks to “bring shoppers together through playful experiences”.
To celebrate the partnership, the Oreo cookie has been transformed to pay homage to the Xbox controller – with six embossed Oreo Xbox Special Edition cookies available to order in January 2023.
By scanning the cookies or entering the bar code from any participating pack, shoppers can unlock exclusive Oreo-themed in-game content across three of Xbox’s top-played games, including an Oreo ‘Parade Ground’ Armour Coating in Halo Infinite, an Oreo ‘Valiant Corsair’ Sail Set in Sea of Thieves and an Oreo Edition ‘2009 Pagani Zonda Cinque Roadster’ in Forza Horizon 5.
In addition, thousands of prizes will be available over the promotional period, such as Xbox Series S consoles, Xbox Stereo Headsets and Xbox Game Pass Ultimate subscriptions. All entries will go into a grand prize draw for the chance to win a family holiday to California.
“At Oreo, we love to surprise our consumers with new, fun activations that get them excited,” said Rafael Espesani, Senior Brand Manager for Oreo. “This partnership is set to bring people together as they unlock playfulness with friends and family.”
Oreo’s brand owner Mondelez advised retailers to stock up now on the limited-edition cookies to make the most of the partnership. For more ranging and merchandising advice, retailers can visit snackdisplay.co.uk.
