P&G has launched new Pampers Baby-Dry Pants, a new nappy specifically designed to provide up to 12 hours of dryness.
The new pants can be pulled on and removed by tearing the sides, while the all-around stretch waistband and leg cuffs adapt to all baby movements.
Pampers Baby-Dry Pants also have Micro Pearls, which absorb up to 30 times their weight and lock wetness away, and an Extra Sleep-Layer that quickly absorbs wetness and spreads it evenly across the core of the nappy, helping keep baby bottoms dry night and day.
Peter Yorke, Pampers Brand Director, commented: “Being one of P&G’s core brands and one of the most trusted baby brands overall, we expect a lot of consumer interest in this new product, so we recommend that retailers stock up on the new range to meet the demand. Also, nappies are very often bought as a distress purchase, which is something that convenience retailers in particular can benefit from by ensuring excellent availability.”
