P&G has added a new members area to its category advice website, ShelfHelp.co.uk.
Retailers who sign up to the free members area will get exclusive access to the latest ShelfHelp planograms, regularly-updated case studies and category insights, as well as content to use on their social media feeds.
To celebrate the launch, retailers who sign up can enter a competition to win an iPad Pro.
Sandeep Hegde, Director for Convenience, Wholesale & Club Channel, P&G, said ShelfHelp had already helped retailers boost category profits by over 60%.
“The new members area will offer even further insight, as well as exclusive access to up-to-date planograms and ready to use social media content,” he said. “Content will be updated regularly, including seasonal tips and advice, helping convenience stores increase sales all-year round.”
Retailer Justin Whittaker said joining ShelfHelp was a no-brainer: “The greatest thing for me is I can ask my staff to access the planograms online so they can correctly restock the shelves without my help.”
