Swizzels has supported the launch of latest creation Great British Puds with a national TV campaign.
The TV ad introduces the nation to Mr Swizzels, the never before seen eccentric inventor of the brand’s products. It premieres tonight (Friday 17 July 2020) at 10.30pm during Channels 4’s prime time show, Celebrity First Dates.
The campaign runs across a range of channels including ITV, Channel 4 and Sky One during shows such as Good Morning Britain, Sunday Brunch and Come Dine With Me. Running throughout July and August, the campaign has secured over 2,600 spots. The advert is part of an extensive multi-channel campaign which includes PR, social media, digital advertising, sampling and influencer outreach.
Jeremy Dee, Managing Director at Swizzels, said: “We are hugely excited to introduce Mr Swizzels to the nation. We’ve been developing the character and the story for a long time to ensure we get him just right.
“Great British Puds is our latest and one of our most exciting developments over recent years so it was only fitting that Mr Swizzels had a hand in helping us launch the product to new and existing Swizzels fans.”
Great British Puds takes on the flavours of classic British desserts and transforms them into chew bars. Flavours include Sticky Toffee Pudding, Lemon Meringue, Rhubarb Crumble and Apple Pie & Custard.