Mars Wrigley Confectionery is introducing a new limited-edition variant to the bitesize category, M&M’s Crunchy Caramel.
This new product will be available in three different sizes: Pouch (RSP £2.09), Treat Bag (RSP £1.19) and Singles (RSP 66p).
The launch will be supported by a digital-first campaign and influencer push across Instagram and Facebook, reaching over five million people across the UK.
This latest limited-edition to join the M&M’s portfolio follows the launch of M&M’s Mix, made up of M&M’s Chocolate, M&M’s Crispy and M&M’s Peanut, in 2016.
Greg Kent, M&M’s Brand Manager at Mars Wrigley Confectionery, said: “We are very excited to be launching the new M&M’s Crunchy Caramel. We are always looking for new and exciting variants to add to the M&M’s portfolio and, with consumers loving crunchy textures and the caramel taste, it felt like a perfect fit for the brand. We are excited for consumers to enjoy the variant as much as we do.”
