McCain Micro Chips changes name

McCain Quick Chips

After 30 years in the frozen aisle, McCain Micro Chips has a new name – McCain Quick Chips – and an updated pack design.

McCain has decided to move the product’s focus away from the microwave and towards its offering as a quick-cooking, quality product.

McCain Marketing Director, Mark Hodge, explained: “Now that microwaveable food is widely available, we want to focus on the real value of this product in the market today. In an increasingly hectic society, consumers want food solutions with short cooking times, and the product’s new name McCain Quick Chips really highlights that benefit.”

McCain Quick Chips will replace McCain Micro Chips from this week.