With shopper demand for value continuing to shape the Tobacco category, Imperial Tobacco has launched a new Compact range for its Richmond and Players cigarette brands.
The new Richmond and Players Compact variants, which are available at RSPs of £10.99 and £11.60 respectively, feature new cigarette sticks that are 13% slimmer. These come in a modern rounded-corner pack that can easily fit into any bag or pocket for on-the-go convenience.
Tom Gully, Imperial Tobacco’s Head of Consumer Marketing UK&I, commented: “With cigarettes in the lowest price sector seeing substantial growth year-on-year, our new Compact variants from two of our leading cigarette brands, Players and Richmond, will help retailers tap into shopper demand for value.”
