To capitalise on the growing consumer demand for fruit, nut and seed mixes, Mars has launched a range of new trail mixes. The trail mix shots (rrp 69p) come in three flavours: M&M’s with raisins, cranberries and peanuts; Bounty with chocolate pieces, coconut, pineapple, raisins and sultanas; and Galaxy with chocolate pieces, golden raisins, cashews and cranberries.
Michelle Frost, General Manager for Mars, said: “We are keen to offer consumers more choices on how to enjoy their favourite chocolate brands. These new products combine the distinctive taste of M&Ms, Bounty and Galaxy in delicious dried fruit and nut combinations.”
M&M’s has also recently added to its portfolio of products with a new limited edition sharing pack: M&M’s Mix. The new offering sees popular variants — M&M’s Chocolate, M&M’s Crispy and M&M’s Peanut — combined into one sharing pack.