Savoury pastry brand Ginsters and Irish brewer Guinness have joined forces to launch new Ginsters Smoky Steak & Guinness Slice.
Available now with an RSP of £1.80, the steak and stout slice taps into the rise in at-home meal occasions and fast-growing consumer demand for premium flavour experiences.
The recipe has been developed by Cornish-born, award-winning chef Chris Eden – a long-standing Ginsters chef partner.
Sam Mitchell, Ginsters’ Managing Director, commented: “We know consumers are up for trying new things and looking for recipes with a difference. It’s our job to keep the category fresh and bring flavour-driven innovations to the aisle for shoppers.”
Neil Shah, Head of Guinness GB, added: “Guinness and food is an iconic combination, be it as an ingredient or as a perfect pairing. Teaming up with Ginsters is a celebration of our unique heritages and shared values, bringing together the best of our regions – all whilst having fun with flavours and bringing consumers something new.”