Pernod Ricard is adding age-restriction labelling to every bottle produced by its brands.
The new labels, announced in January 2020 with its follow producers in the International Alliance for Responsible Drinking, were originally scheduled to be introduced in 2024. However, Pernod Ricard has decided to bring the rollout forward by three years.
The move is one of more than 150 initiatives currently being developed by the business, either alone or with other partners, to promote responsible drinking.
