Gin category in Dire Straits

Mark Knopfler of Dire Straits

For reasons not particularly well understood, UTC has long had a curiously enthusiastic loathing for ultra-bland English soft rock outfit Dire Straits.

The mere mention of frontman Mark Knopfler’s name is enough to have the auld yin sucking his falsers and rolling his bloodshot eyes. So the news that Knopfler has launched his own special edition gin – complete with a wee trademark red headband – went down like a burning Spitfire at SLR Towers.

That and the fact UTC thinks gin tastes like aftershave at the best of times.

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STG July 2021