After their collaboration for Ghostbusters Afterlife in 2021, Walkers has once again teamed-up with Sony for an on-pack promotion to mark the release of Ghostbusters: Frozen Empire.
Live now and running until 5 May, the promotion gives shoppers a chance to win prizes every hour between 6am and midnight. These include cinema tickets, private VIP screenings of the new Ghostbusters movie, Sony store vouchers, and a trip for two to New York for a Ghostbusters-themed adventure holiday and movie location tour.
The competition runs across the Walkers Snacks portfolio of brands – including Monster Munch, Wotsits, Squares and Quavers – in a range of formats including PMPs, sharing, grab bags and multipacks.
It is supported by in-store, digital and social media activities.
Josephine Taylor, Senior Brand Marketing Manager at PepsiCo, commented: “Our previous on-pack promotion for Ghostbusters: Afterlife created a buzz for film fanatics and shoppers alike.
“We’re pleased to be in partnership with Sony again to build on this, in honour of its Ghostbusters: Frozen Empire launch. Together, we are bringing an element of fun to snacking occasions such as the Big Night In, whilst also offering shoppers a chance to win some exciting prizes.”
