Funkin is introducing new packaging across its range of products, which includes cocktail mixers, fruit purées and syrups.
The packaging, which Funkin hopes will elevate brand awareness and drive trial, will roll out in the coming months.
The refreshed design features a new white Funkin logo, with the brand’s signature red splash now a swirl to represent a top-down view of a cocktail glass. It has been ‘overwhelmingly approved’ by consumers, says Funkin. Their survey findings revealed that 95% of those tested thought the packaging effectively communicated how to use Funkin.
The updated cocktail mixer packaging educates consumers on how to make their favourite cocktails at home with three simple steps, reinforcing the brand’s campaign slogan ‘Ice In, Spirit In, Funkin!’
Funkin Senior Brand Manager Joana Lenkova said: “Break through innovation is in the DNA of everything we do. We are very passionate about our brand and with this new design we ensure that Funkin looks as good as it tastes!
“This new, fresh look comes at an ideal time for Funkin as the company embarks on the next phase of its growth. The packaging is sophisticated and contemporary while nodding to Funkin’s heritage, established in 1999.”
