Costcutter launches national initiative for local charities

Local Pride logo

A new national initiative has been launched by Costcutter to help its 2,600 store owners support local charities in their community.

Announced at its recent annual conference, Local Pride will give every Costcutter store owner the chance to receive vital tools and support to fundraise for up to two UK-based registered charities or not-for-profit organisations which operate in their local area.

Heather de Groot, Charity Brand Manager for Costcutter Supermarkets Group, commented: “Our store owners take great pride in being part of their local communities and have a tremendous track record in terms of supporting causes which are important to their customers and raising vital funds for local charities.

“We wanted to support their efforts by making the process as simple as possible and optimising every penny raised.”

Retailers who sign up to Local Pride will be given a store fundraising page and paying in card provided by the programme administrators Charities Trust. Monthly BACs payments will then be made to the chosen charities based on funds raised. Charities Trust will also claim Gift Aid on all eligible donations, providing 25p extra for every £1 raised.

Costcutter also recommends that members donate the 5p bag proceeds to their chosen causes. De Groot added: “Next year we plan to work closely with our suppliers to participate in the programme and support our members with charitable promotions, along with launching merchandise and other initiatives to further support our members’ fundraising.”