Cadbury Double Decker is offering consumers the chance to win up to £1,000 in an exclusive promotion for the convenience channel.
Part of the second phase of Cadbury’s three-year ‘Obey Your Mouth’ campaign, consumers can instantly win up to £1,000 upon finding a Double Decker bus coupon inside promotional wrappers. The promotion will run from 1st September until 31st October 2016 and will offer four £1,000 cash prizes and a number of £100 cash prizes.
It’s not just the consumers that have the chance to win, as Mondelēz International will match the prize value for the retailer from whose store a winning pack is purchased.
POS supporting the promotion will be available to retailers to help with stand-out in-store and the brand will return to TV from 6th September with a media spend of £3m.
Barbora Hrdlickova, Brand Manager for Cadbury Singles, said: “Along with TV support for the brand, we believe this promotion will help provide an unmissable opportunity for retailers to drive excitement and repeat purchases in store.”
