Chocomel has returned to screens with a £10m campaign, following the premium milk drink brand’s TV debut in April.
An advert, designed to raise brand awareness and increase penetration under the banner ‘Chocomel, Sharing Not Required’, is back on air on ITV, Sky and C4, VOD and YouTube. This time round, the campaign is expected to reach 33.6% of all adults at least five times.
Since the campaign’s debut, penetration has grown in excess of 300%, and the brand has seen a 61% increase in ROS, whilst brand awareness has climbed from 65% to 71% in three months. As well as this, OOH Sales Out data has shown a surge of more than 30% in the brand’s EPoS sales in unaffiliated and fascia stores.
The campaign is further supported by in-depot POS, in-store shippers, van sales, and Snappy Shopper activations.
Gabriella Sudall, Marketing Manager NPD at FrieslandCampina UK, said: “We are over the moon to be returning to screens nationwide with our hero TV advert, hot on the heels of the success of the first advert cycle. The substantial growth in ROS and market penetration coupled with the overwhelming consumer response has reaffirmed Chocomel’s position as a market leader, and we can only hope to build on this success the second time round.
“With strengthened market presence and increased consumer loyalty, combined with our most recent win at The Great Taste Awards 2023 for Plant-Based Chocomel, we are perfectly poised to expand the portfolio and introduce new products to the market – this is only the start!”
