KP Snacks has unveiled a partnership with Movember which sees KP Nuts try to get more people talking about testicular cancer, the most common form of the disease among young men.
A series of events and initiatives are planned throughout November to raise awareness and to break down taboos associated with testicular cancer.
A comedy evening with Omid Djalil forms a central part of the activity. The brand is also organising a series of fundraising initiatives at 150 pubs up and down the country over the course of the month.
KP will also support the partnership with an £850,000 out-of-home and print advertising campaign encouraging men to “Check Your Nuts”.
Sue Mackay, KP Nuts Marketing Manager, said: “We want to use our brand awareness to help save lives by getting more people talking about testicular cancer. Men up and down the country are opening a packet of KP Nuts over a beer…. a moment when we can raise awareness of the importance of regularly checking your nuts.”