Walkers has unveiled its biggest ever festive on-pack promotion and marketing campaign, featuring global superstar Mariah Carey.
Not only will the 49-year-old singer be centre stage in a new Walkers Christmas TV advert, set to air in November, but she will also be the suspiciously wrinkle-free face of its on-pack promo, appearing across the core range from now to the end of December.
The promotion runs across the Walkers core range and gives shoppers the chance to instantly win prizes every hour, ranging from game consoles and designer headphones to cash and festive socks.
It is supported with a heavyweight marketing campaign that includes TV, digital and in-store activity throughout November and December.
Wayne Newton, Walkers Head of Marketing, commented: “The new on-pack promotion will help retailers cut-through during the largest sales period of the year and will attract shoppers with over 3,500 must-have prizes up for grabs, from a brand they can trust.”