Cathedral City has launched its first plant-based range, developed around the taste of the cheese brand’s creamy cheddar.
Cathedral City Plant-Based is currently available exclusively from Tesco in multiple formats including Block (280g, RSP £3.60), Sliced (150g, RSP £2.30) and Grated (150g, RSP £2.30).
The launch is supported by social media, online and in-store shopper marketing to drive awareness and trial of the new products.
Consumer feedback on the new range has proved positive, with 84% of those already leading a dairy-free lifestyle confirming they would buy Cathedral City Plant-Based.
Plant-based alternatives to cheese are now worth £40.2m and bought by almost 7% of UK households.
Cathedral City remains the UK’s number one cheese brand. It is currently worth £283.8m in total market and is bought by 42% of all UK households.
