Product News
Cadbury reveals Easter NPD
Mondelez has unveiled four new Cadbury products for Easter 2021. The much-anticipated Cadbury Mini Eggs Bar (110g, RSP...
Everything’s peachy for Jim Beam
Catering to a growing trend for peach-flavoured alcoholic drinks in the UK, Jim Beam has launched Jim Beam...
Quaker has 2021 for breakfast
Quaker Oats wants the nation to kick-start the new year with its new campaign, Have 2021 For Breakfast....
Signature Dual rebrands as Signature Action
Scandinavian Tobacco Group has started transitioning its Signature Dual brand to Signature Action, to maintain consistency within its...
Smint stays at home for Fresh Moments
Smint is back on screens this January with its 'Fresh Moments' campaign, as the £5.8m brand continues its...
KP Snacks fired up by new McCoy’s range
KP Snacks has launched McCoy’s Fire Pit, a brand new three-strong range inspired by the trend of open...
Gold Superkings joins Embassy Signature range
Imperial Tobacco has extended its Embassy Signature range with the launch of a new Gold Superkings variant. Embassy...
Captain Morgan is better than gold
Captain Morgan has launched its latest marketing campaign, ‘Better Than Gold’. The campaign is spearheaded by a new...
Kestrel turns vegan
With consumers turning to veganism in increasing numbers, so too has Kestrel Premium lager. The beer has repositioned...
For peat’s sake, it’s a single malt
The producer of Daffy’s Gin has released Creag Dhu, an environmentally-friendly unpeated Speyside single malt whisky. Every bottle...