Product News
Coke Energy debuts cherry flavour
Coca-Cola European Partners (CCEP) has built on the launch of Coca-Cola Energy, which clocked up almost £4m worth...
TWE puts Blossom Hill Gin Fizz in cans
Treasury Wine Estates has launched an RTD can format for its Blossom Hill Gin Fizz sub-brand into the...
7UP Free adds cherry flavour
Britvic brand 7UP has boosted its sugar free range with the launch of a new cherry variant. 7UP...
Fruit Shoot launches myth-busting campaign
Robinsons Fruit Shoot has launched a £1m media campaign to educate parents and health conscious consumers alike on...
Hardys kicks-off new marketing campaign
Accolade Wines has launched ‘Certainty in an Uncertain World’, a new six-month £2m campaign that champions its Hardys...
Skittles has giant ambitions
Mars Wrigley has launched Skittles Giants – three times the size of a standard Skittle and softer on...
Yazoo goes nuts with new limited-edition
Flavoured milk brand Yazoo has rolled out a new flavour: Choco-Hazelicious. The new drink is available now in...
Discovery is calling for Asahi
Japanese beer Asahi Super Dry has unveiled a new marketing campaign, ‘Discovery is Calling’. Kicking off in May,...
Rustlers rustles up new pack designs
Kepak has unveiled a new look for its Rustlers brand, as part of a wider strategy to broaden...
Pepsi acquires Rockstar
PepsiCo is to buy Rockstar Energy for $3.85bn, as the soft drinks and snacking giant looks to cash...