In a move that will no doubt be met with indifference in Scotland, Carling has released a limited-edition can design to celebrate its partnership with the Emirates FA Cup.
The new design features the FA Cup trophy, Wembley arch and cheering fans.
Carling, very much the Tennent’s Lager of England, became the official sponsor of both the Emirates FA Cup and Women’s FA Cup last year and is once again backing both the men’s and women’s competitions for the 2023/24 season.
The launch of the cans is supported by consumer-facing social media activity that will shine a light on the clubs participating in the early rounds of the competition.
It would be remiss of SLR not to mention that Carling is helping retailers to create excitement with a host of in-store point of sale materials with football-themed graphics, including front of store and gondola end displays.
Lee Willett, Carling Brand Director at Molson Coors Beverage Company, said: “Sporting occasions are a massive opportunity for our customers to drive sales and many fans will have each round of the FA Cup earmarked in their calendars.
“This limited-edition packaging will help retailers build on this excitement and inspire more purchases from excited football fans planning to watch the games with their friends and family.”
