Cadbury Twirl is launching a brand-new limited-edition flavour, Twirl Mint, which will be available to order from 24 April.
It will roll out in cases of 48 x 43g singles with an RSP of 75p.
The launch will be supported with PR, digital and social media activities in a bid to drive visibility and encourage trial among shoppers.
Twirl Mint performed well in concept testing, achieving an exceptional overall liking score, prompting Mondelez to encourage retailers to order stocks early to avoid disappointment.
Frederike Grohmann, Brand Manager for Cadbury Twirl at Mondelez International, said: “We’re incredibly excited to be bringing this brand-new flavour to our beloved Twirl range. The mint flavour paired with Twirl’s swirly and flaky texture is a must-try combo, which we can’t wait for shoppers to experience.”
More product and category information to help drive sales within singles confectionery can be found at SnackDisplay.co.uk.
