Butterkist unveils ‘Ultimate Movie Night’ with Now TV

Butterkist popcorn

KP Snacks has announced a Butterkist ‘Ultimate Movie Night’ promotion, giving consumers the chance to win one of 10 prize bundles, which include a TV, an at-home entertainment system, and a 12-month Now TV Sky Cinema Pass.

The on-pack promotion will run across the full Butterkist range including Sharing, £1 PMP and Multipack. The partnership expands on an ongoing Butterkist microwave popcorn promotion, offering consumers a half price Now TV Sky Cinema Pass. Both promotions will be available until the end of November.

Matt Collins, Trading Director, KP Snacks said the partnership between Butterkist and Now TV has already been “hugely successful”.

He added: “To continue this momentum, we are pleased to announce a second wave of activity and offer consumers the chance to win even greater prizes.

“This will also offer a strong sales opportunity for retailers, with 51% of shoppers being more likely to visit their local store if they offer promotions”.