Yazoo is partnering with Merlin Group to offer 2-for-1 tickets for Alton Towers and Thorpe Park across its entire flavour portfolio, as both attractions see their doors reopen to the public.
Initially available only on limited-edition Choc-Hazelicious 400ml and 1-ltr packs, the promotion will now roll out across the Yazoo core 400ml range from September.
The activity is supported with digital, social and TV advertising.
Previous Merlin Group partnerships having driven a 4-8% increase in sales of promotional packs.
With that statistic in mind, Gabriella Sudall, Brand Manager at Yazoo, said working with the theme park operator was a “no-brainer”.
She concluded: “We’re sure people will be eager to get back to visiting these attractions they love after such an extraordinary start to 2020.”