Broadland Drinks has added three non-alcoholic SKUs to Three Mills wine range.
Initially launching with a Fruity & Zesty White, a Light & Fruity Rosé, and a Juicy & Smooth Red, the new SKUs are available from this month.
Blended with 100% natural botanical flavours, Three Mills 0% is vegan, gluten-free and less than 40 calories per serving.
“Whilst it is younger consumers who are most likely to not drink alcohol, almost 40% of regular wine drinkers are actively moderating their consumption and seeking a great-tasting alternative,” said Nicola Cannon, Senior Brand Manager at Broadland Drinks.
“Caffeine and other soft drinks are not designed to target the same need state as alcohol; there’s very little choice for consumers looking for a great-tasting wine alternative.”
