BrewDog is giving away over 13,000 prizes with its latest cross-channel promotion, Access All Areas.
To enter a free prize draw, shoppers need to scan the QR code on-pack or on promotional POS then sign up to Planet BrewDog. Entrants will be notified immediately if they have won.
Prizes include bar tabs at BrewDog bars, free beer, subscriptions to BrewDog and Friends, vouchers, t-shirts and glassware.
The competition runs until 31 October across 4-packs of Punk IPA, Lost Lager, Hazy Jane and Punk AF, 10-packs of Lost Lager, 12-packs of Punk IPA and Hazy Jane and Mixed 8-pack.
The campaign is supported from mid-August by in-store, digital and out-of-home activities.
Alex Dullard, Head of Customer Marketing at BrewDog, commented: “We want to reward our customers for their continued loyalty, whilst also driving trial with new shoppers. That’s why we are launching Access All Areas – the biggest giveaway we have ever done.
“With a simple entry mechanic, thousands of great prizes on offer and a widespread marketing campaign, we’re hoping the promotion will help drive overall footfall and beer sales for our customers, throughout the remainder of the summer and into the autumn.”
