Pladis is expanding its relaunched noughties biscuit brand BN with the launch of new McVitie’s BN Mini Rolls.
Rolling out in wholesale and convenience from the start of February, McVitie’s BN Mini Rolls are available in two flavours – Raspberry and Chocolate – in packs of five individually wrapped bars with a £1 RSP.
Each 100-calorie individual Mini Roll comprises a light, vanilla sponge filled with flavoured cream and coated with smooth milk chocolate.
“McVitie’s BN has been one of our biggest success stories in recent years, massively exceeding expectations following our relaunch last year,” said Cassie French, Marketing Director – Seasonal, Cake & Kids at pladis UK&I.
“While we’ve attracted an audience of younger families and reached even more biscuit lovers with BN, there’s an opportunity to scale this with our latest NPD which taps into the popularity of Mini Rolls.”
