Global Brands has unveiled Blue Hooch (ABV 4%), which it describes as “an exotic and easy-going alcoholic tropicade with that signature Hooch citrus kick”.
The new flavour joins the original line-up of Hooch Lemon Brew, Pink Hooch and Orange Hooch.
Alongside the launch of Blue Hooch, new 440ml Orange Hooch cans have also been revealed.
Blue Hooch and Orange Hooch 440ml cans are available from JW Filshill and United Wholesale Grocers, and 8 x 440ml mixed packs of all four Hooch flavours are also available from United Wholesale Grocers.
The launches come as Neilsen figures reveal that 440ml cans are growing at 134% year-on-year .
Charlie Leaver, Head of Brand at Global Brands, said: “We’re thrilled to share the release of Blue Hooch ahead of summer. Combining a household name with the leading flavour in traditional RTDs was just a matter of time and is sure to boost interest in the category.
“The Hooch Mixed Packs are an exciting development, incorporating our all-new Orange Hooch and Blue Hooch cans, and capitalising on the sharing occasions and get-togethers that Hooch is synonymous with.”
