Blu recently took to the road with its distinctive Citreon H Van to visit a number of high-footfall motorway service stations during the festival season and target visitors to Glastonbury, V Festival and Creamfields.
A team of three brand ambassadors were on hand to engage with consumers to talk around the brand and product offering – in particular the blu PRO tank and E-Liquids.
As well as driving awareness, trial and repeat purchase, the team also encouraged those looking to make the switch from traditional cigarettes to e-cigarettes.
