Magners has renamed its Berry variant as Magners Orchard Berries and given it a new look and bottle size.
The relaunched cider comes in a 500ml flint bottle format designed to let the colour stand out on shelf. The product itself remains unchanged.
Ed Shoebridge, Head of Customer Marketing at C&C Group, said: “Since launching the flavour in summer 2012, the flavoured cider market has grown hugely in the UK and over time customer needs have changed. Our refreshed Orchard Berries product pairs the original unique recipe with an exciting new look to appeal to our growing fanbase of customers and consumers.”
