Magners has unveiled its latest on-pack promotion, an instant-win competition which has over 1,000 prizes up for grabs including a luxury villa stay for 10.
The promotion is available across six million packs of Magners Original including four- and 10-packs of cans as well as 568ml bottles and 8x500ml bottles. In addition to the luxury weekend for 10, which includes a private chef, live entertainment and Magners Original, consumers can win from over one thousand prizes including staycation vouchers, speakers, headphones and Spotify vouchers.
A QR code on promotional packs takes consumers to a microsite where they can upload a photo of their recently purchased Magners Original to immediately find out if they have won a minor prize. They will be automatically entered into a draw for the villa stay, which will be drawn in September.
Iain Telford, Senior Marketing Manager at Magners, said: “We’re looking forward to giving people even more reason to celebrate the summer season with their favourite cider through our new giveaway. Summer is a busy time for the cider market and our new on-pack promotion will ensure strong brand presence in stores as we enter this key trading period while also giving us a chance to give back to our drinkers.”
The new summer promotion runs from May until September across both on- and off-trades.
