Consumers can bag a bagel tin courtesy of New York Bakery Co

Bagel tin

New York Bakery Co. has launched its biggest-ever UK&I on-pack promotion offering consumers the chance to win a limited edition Bagel Tin inspired by the brand’s New York roots.

The summer on-pack promotion runs until early September, with 40,000 tins up for grabs. The promo features across the brand’s range of boiled and baked New York-style bagels.

A modern take on the classic home bread bin, the new Bagel Tin features the bold brand colours of red, white and blue and light-hearted messages from 82-year-old Edna, the woman who runs New York in the brand’s TV ad.

These messages include “The optimist sees the bagel, the pessimist sees the hole” and “When life gives you lemons, squeeze them on salmon.”

To be in with a chance of winning, consumers simply visit the designated microsite and enter a unique code from packs by the closing date of 17 September 2019.

Rhiannon Heap, Brand Manager for the New York Bakery Co., said: “Our latest and greatest on-pack promotion is a quirky and modern new way to dial up our unique New York roots whilst giving our consumers the chance to win something we hope they will love as much as we do.

“As the UK’s number one bagel brand with 67.6% market share, we’re making sure consumers have the perfect way to store our authentic range of great-tasting boiled and baked bagels. Whether breakfast or lunch, we want to make sure consumers get the big New York taste they deserve.”