Barr Soft Drinks has unveiled a fresh new look for Snapple, its premium US juice drinks brand, to highlight its New York City roots.
The new designs feature skyscraper-style lettering, new names for each of the seven variants and facts under the lid of each bottle.
Made with no artificial sweeteners, all products in the Snapple range are soft drinks tax-free and are available in cases of 12 x 473ml glass bottles with a £1.50 RSP.
The range comprises four fruit juice variants – Kiwi Meets Strawberry, Snappy Apple, Mango Madness and Packing a Fruit Punch – alongside Lip-smacking Lemonade, Pretty in Pink Lemonade and Just Peachy Iced Tea.
To drive visibility, Barr’s advises retailers to stock the range in an Adult Soft Drinks fixture, grouped with other premium soft drinks and displayed prominently to let customers see the full range. Bespoke POS is also available.
“Snapple consumers lead busy lives in busy cities and, when they need a flavour hit, the brand offers a unique, tasty, sweet treat to refresh and keep them going,” said Adrian Troy, Marketing Director at Barr Soft Drinks.
“This year is set to be our biggest year yet for the brand and with this new design, we’re highlighting all the best things about Snapple, including the quirky, bold and fun personality that consumers know and love, and impactful packaging that’s sure to attract shoppers throughout the summer and beyond.”